Susan Davis of Fresh Designs Florist joins Kelly on this episode of the Team Flower Podcast. We’re chatting about Susan’s selfless philosophy and how that impacts her designs and her business. She believes that giving is far more rewarding than receiving and that perfection is overrated.
All by Kelly Perry
Relatable Floral Business Branding with LK Verdant
Raysa Farah of LK Verdant is with us on this episode of the podcast. She’s sharing tips on setting expectations with clients while also allowing for collaboration with the customer, as well as discussing relatable branding and learning who you are—and who and what your business is.
Facilitating a Unique Design Process with Louise Langdon
Louise Langdon of Louise Langdon Florals joins us today on the podcast and discusses her unique design process, a “color consultation” where the bride comes in and chooses colors that speak to them from a box of ribbons and a taper candle color chart. Hear about this process and much more in this episode!
Increasing Your Bottom Line with Proven Sales Strategies
Katie Easley of Kate Ryan Design joins us on this episode of the Team Flower Podcast! Learn how to increase your overall revenue as Katie shares the most important sales strategies for floral designers.
The Importance of Your Website in a Visual Industry with Dogwood & Fir
Gilberto Espinoza of Dogwood and Fir joins us this week on the podcast. Gilberto is talking through the importance of creating content for your website. It’s your storefront in an industry where everything is visual. He’s also walking us through his entire client process!
Things to Consider When Designing a Bridal Bouquet with Blue Sky Flowers
Joining us on the Team Flower Podcast is Liz Inigo Jones from London, England. Liz has an abundance of experience in the floral industry, and she’s here sharing all kinds of tips and tricks of the trade, including important considerations when designing a bridal bouquet!
Solidifying Your Floral Business with Aleya Harris
This episode is full of takeaways for everyone in the floral industry! Aleya Harris of Flourish Marketing is joining us on this episode of the podcast today talking through marketing and website tips, and more!
Floral Collectives: What They Are and How to Start One with Little Hollow Flowers
This week, business partners Dustin Saunders and Kate Davenport of Little Hollow Flowers joins Kelly on the Team Flower Podcast. They’re talking the power and purpose behind growing native plants as well as starting and being a part of a floral collective.
Creating a Fitting Team with Wildflora Design
As a second-generation florist, Alexandra Scholtz of Wildfloral Design has so much insight to share with the floral industry, and today we’re focusing on what it takes to create a team. Discover hiring tips and more!
Framing a Moment with RAM Floral
Becky DePasquale OF RAM floral is with us talking through what it means for her and her team to “Frame a Moment,” how to assess your floral work to know when it is “done,” and more!
Overcoming the Challenges of Starting a Floral Business with Fig & Flower
Have you wondered what types of challenges you might need to overcome as a newbie in the floral industry? Designer Zuzana Hewer of Fig & Flower is here to talk through the challenges of starting a floral business—and so much more!
Celebrating a Love of Flowers with Derek Woodruff
Floral designer Derek Woodruff has been in the floral industry since the age of 16, and he has experienced almost every aspect of floral work. He joins us on the podcast to talk through celebrating flowers, including his love of flower competitions and working with newbie flower enthusiasts.
Building an Inclusive and Equitable Brand with The Wild Mother
This week on the podcast, we’re focusing in on a topic that is much needed in our industry and our world. Lauren Palmer from The Wild Mother joins Kelly for a sweet and necessary conversation about reframing one’s mind and business to be inclusive and equitable.
3 Pillars of Business Organization for Florists
Andrea of Andrea Johnson Floral Design is a self-proclaimed “geek” when it comes to business organization. She’s put a lot of thought and effort into making her business as efficient as possible, and she’s sharing her 3 pillars of organization with us on this episode.
Creating an Arbor with The Cottage Rose
Learn from floral designer Ferrell Richardson of The Cottage Rose in this episode. Dive right in as she describes her design process and moves to the topic of installations as well as how to create an arbor step by step.
The Business of a Flower Farm with Wildroot Flower Co.
Lyndsay Biehl of Wildroot Flower Co. is passionate about bringing agriculture to the community through various avenues, but her favorite is through their flower farm workshops. Lyndsay is chatting about what makes a flower farm workshop successful along with other flower farming business tips!
Big Floristry in a Small Town with Patience Pickner
Joining us on the Team Flower Podcast is Patience Pickner from the small town of Chamberlain in South Dakota! Even though her business is located in a small town, it has grown in size and popularity over the years. She’s here sharing a ton of helpful tips today!
Conversations on Thoughtful Gardening with Matt Collins
Joining Kelly on the podcast today is Matt Collins—all the way from the UK! Matt is the author of the book Forest and has a deep passion for taking in nature and making a garden to reflect it. He’s chatting with us about many things, including maintaining and growing a garden: observe, grow what you love, and repeat.
Hitomi Gilliam: On Evolving in Floristry
This week, we’re talking to floral designer Hitomi Gilliam! Hitomi is a champion for those who are entering into the floral industry—always open and sharing her knowledge and experience with anyone who asks. She has a passion for beginner florists because they are the future of the floral industry. Join us for this delightful and inspiring conversation.
6 On-Trend Arches from Accent Decor
When you think about wedding ceremony flowers, what stands out the most in your mind? The floral installation, of course! See 6 gorgeous and on-trend arches and arbors from Accent Decor.