All in Articles

3 Tips for Creating a Holiday Pop-Up Shop

Flowers bring joy in the same way that Santa brings cheer to small children. The best part is that we can create an excellent profit stream from special holidays by selling small (or large) bundles of blooms to our clients! Let’s dive into three tips for creating a pop-up shop for any holiday.

Flowers and Foliage that Last Out of Water

What flowers last out of water? is one of the most frequently asked questions in the floral community. With the help of Martha White and David Martin of Free Range Farms, we’ve created some lists—but more importantly, gathered some pointers—for your reference when deciding what flowers and foliage last out of water the best for your projects.

How to Make a Flower Wall

Believe it or not, building a reusable floral backdrop is super straightforward. If you’ve never built anything before and the idea is stressing you out, don’t run yet—you can totally handle this! And we’ll give you step-by-step instructions.

Staff Picks: Our Favorite Accent Decor Items for Special Events

Our team has rounded up a few of our Accent Decor favorites to share with you this week!

Sometimes you need a little inspiration to find an adaptable, flexible centerpiece vase or compote, your new favorite go-to votive, or refreshingly unique planters, retail giftables, and decor pieces for the perfect decorative grouping.

We hope they inspire you to break creative rules, find new fixes to old problems, and snag a new set of goodies that will work perfectly for your next event (and the next one and the one after that!).

How to Up-Sell DIY Weddings with a Private Floral Design Workshop

Chances are, you’ve received an inquiry from a couple interested in do-it-yourself (DIY) wedding flowers. If you’re a flower farm or studio florist with an events focus, you likely serve these couples—offering your clients the option to purchase a private design workshop when they book their flowers can increase your revenue and their confidence. Here’s how to up-sell this service to your clients.

How to Start (and Grow) a Flower Farm Debt-Free

Wondering how to start a flower farm? In this article, discover how to start flower farming—debt-free. Starting small allows you to get to know the nuances of plant varieties, your particular growing season, and the ins and outs from seed to sell. Discover tips for starting your flower farm, marketing yourself, and growing your business—all without the added burden of debt.

When and How to Expand Your Floral Design Team

It’s a challenge to know when and how to hire the right floral design team members to keep your growth sustainable. In this article, you’ll learn three different ways to expand your team—through freelancers, part-time help, and full-time employees—as well as when it’s best to utilize these types of workers.

Finding New and Meaningful Floral Inspiration Through Fine Art

Floral design is an art, and flowers are our medium. Our sculptures sit not in museums, but on the tables of gathered loved ones as art for the everyday person. Other art forms are a great way to influence our designs and spark excitement about our craft once again. By opening the door for further creativity, we expand the boundaries of what floral design can be, pointing to the value and artistry that goes into floral design work.