A happy milestone in the business of any floral designer: securing a walk-in cooler. Learn what to consider when building a custom walk-in flower cooler and integrating the uber-easy CoolBot system.
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Impressionist Inspiration for Floral Arrangements of Color
What stands out to you most when you find or create a floral arrangement that you love? What’s that "wow factor” for you in a floral arrangement? In this article, be inspired in your floral work by Impressionistic art and the use of color.
Use Tech to Streamline Your Floral Business (And Save Money!)
If you’re looking to level-up your floral business with the help of technology, you’re on the right track. Here’s how you can get started in simplifying your business with tech tools.
Flowers Can Have a Positive Impact on Mental Health
Can having something as simple like plants and flowers around us improve our mental health? Here how flowers impact our health in this article.
PR Tips for Florists with a Light Event Season
Discover novel PR methods to promote your floral business and floral design work in slower event seasons. Branch out from event submissions alone to carve out your role as an expert in your target market!
Creating Purposeful Floral Designs Inspired by Fine Art
In the same way that different orientations and compositional effects greatly affect a painting, so do these same elements when used in floral design. In this article, you’ll learn to take in important considerations such as shape, lines, and balance when creating floral arrangements!
Flower Trucks: Mobile Storefront Options and Considerations
Thinking about venturing into the mobile flower shop or floral truck business? In this brief guide, you'll find a more in-depth look at what to consider in a flower truck or flower trailer itself from an expert mobile truck builder.
Use the Art of Storytelling to Connect with Floral Clients on Instagram
Storytelling is of the most potent ways to connect with others because everyone has a story to tell. As a florist or floral designer, you can use Instagram to tell your story, connect with prospective floral clients, and move them to action all with your post caption. Here’s how.
Going into Business With Your BFF? Consider These Things First!
Thinking about starting a business with a friend? Discover what to consider and talk through before gearing up to work together.
3 Tips for Creating Personal Wedding Flowers for Friends and Family
When a friend or family member asks for your expert help with wedding flowers, it’s an honor and a delight as a professional florist! Here are 3 key tips for creating personal wedding flowers for loved ones that feel meaningful, fun, and maintain good client communication practices.
Your Complete Guide to Working With a Floral Wholesaler (Part 2)
Discover how to work best with floral wholesalers, what questions to ask, how to order, check product, request credits, and more! Having a great relationship with your floral wholesaler can be a beautiful tool in your business.
Creating a Relationship with a Floral Wholesaler (Part 1)
And a floral wholesaler’s task is to educate, serve, and provide a timely quality product within an efficient process. In this article, discover how to work best with your floral wholesaler, questions to ask, and more!
How to Make Your Grocery Floral Department Feel Like a Florist Shop
Working in a grocery floral department makes for a challenge of creativity! Here are 4 ways to make your grocery store floral department feel like a florist shop.
Top Tips for Starting a Cut Flower Garden
Wondering if you should start a cut flower garden? Discover top tips to starting a cut flower garden, including what types of flowers to grow, planning your seed starting inside, and more in this article!
9 Ways to Make Your Floral Business More Sustainable
Discover 9 was to incorporate sustainable practices into your floral business. Not only are these environmentally-minded changes beneficial to our planet, but they will help set your blooms apart!
Fresh Floral Revenue Streams: My Paper Flower Pivot
Paper flowers have been crafted for many years and recently have come back into style. Discovering new opportunities can help get your floral business through a difficult phase. When a usual revenue stream slows, developing a new aspect of creativity can open new doors!
3 Top Secrets for Making Micro Weddings Larger Than Life
The average guest list in 2020 is smaller than ever, but don't get confused—client budgets and design expectations haven't diminished. Discover the 3 key elements that will take a micro wedding to the next level and create something larger than life.
Create 10 Pieces of Instagram Content You Love for Under $75
If you don't have new events lined up, you can still make fresh Instagram content for your floral business with a minimal investment in flowers—and using supplies you already have. Discover how in this article!
How to Determine if an Expense is Right for Your Floral Business
Business expenses are something you spend money on to make your business grow or to create a product/service. Here’s how to evaluate expenses for your floral business and if you should invest time and money in that expense.
5 Easy-to-Implement PR Tips for Floral Professionals
If you're looking to branch out and diversify your press portfolio, then it's time to level up your publicity strategies and leverage your know-how to truly stand out as a thought leader in the industry. Here are a 5 ways you can upgrade your PR approach to make an impact within and beyond your network.