All tagged clients

Event Pricing and Processes with An Affair to Remember

There are many things to consider when you have a business—one of which is whether you should have liability insurance. Perhaps you’re an event florist and have a hard time wrapping your mind around a yearly insurance policy. Meagan is sharing an event by event policy she’s discovered, and Jesse chatting about why insurance is so vital to a business. To change up the conversation a bit, Janine read an article in Florists’ Review about the growing popularity of live plants in the home, and one of the most trendy—kokedama!

Flowers Over Fear with Grace McDonald

In this episode, floral design studio owner Grace McDonald of Flower Clvb is discussing choosing flowers over fear during a pandemic. Grace’s studio specializes in as-locally-grown-as-possible floral design for weddings and events and also offers seasonal bouquets and foam-free custom arrangements at various times throughout the year.

How to Up-Sell DIY Weddings with a Private Floral Design Workshop

Chances are, you’ve received an inquiry from a couple interested in do-it-yourself (DIY) wedding flowers. If you’re a flower farm or studio florist with an events focus, you likely serve these couples—offering your clients the option to purchase a private design workshop when they book their flowers can increase your revenue and their confidence. Here’s how to up-sell this service to your clients.

Playing a Special Role in the Life of Your Clients with Lauren Hill

This week, Kelly’s chatting with Team Flower Member Lauren Hill of Full Bloom by Lauren. Located in Atlanta, Georgia, Lauren serves her community by creating lifestyle designs for weddings and events. In this episode, you’ll hear about navigating Covid-19, Lauren’s future vision for the floral industry, what the Black Lives Matter movement means for the floral industry, and playing a special role in the life of your clients.

Asking for the Sale with Alison Ellis

Have you ever heard of “asking for the sale”? What does that mean, and how do you do it? Alison and Kelly are digging in and sharing tips on how to close a sale and snag clients. Tune in to hear why Alison’s pet peeves are accusing clients of “ghosting” and calling them “uneducated” when it comes to pricing, and how you can avoid both!

How to Tell Your Event Clients You're Expecting

When it comes time to share your pregnancy, it may feel scary and very personal. How and when will you tell them? What will their reaction be? Will you lose future bookings? Only you will know when the time is right and how you would like to communicate with your clients. Some people choose to share right at the twelve-week mark, while others wait until they are further along.