Are you wondering if you should start blogging as part of your marketing plan? If so, sit tight. This article is for you. (And it contains actionable steps to get your blog started!)
All by Lauren Wiebe
Leading your Client with Lauren Wiebe
Lauren Wiebe of Stone House Creative joins us on this episode of the Team Flower Podcast. Lauren began working in the wedding industry for a bridal magazine and then moved into wedding coordinator position for a local flower shop. She started Stone House Creative in 2014 after attending the first Team Flower Workshop, and her business has grown exponentially ever since! Lauren launched her sister company, Stone House Consulting, this year where she works with creatives in the wedding industry to help them grow their businesses and reach their ideal clientele.
Why it's important to celebrate success
It’s really easy to get bogged down, and the result is that we forget to celebrate our successes. We’re always looking and thinking ahead to the next wedding, the next event, the next field to weed, the next prospective client meeting that we want to book, and the next accountant meeting. While I don’t think this is a bad thing, it means that we frequently forget to stop and smell the roses — literally!
How to move your clients beyond basic color palettes
We’ve all been there — the clients who seem to want the same thing that every other bride has ever had (thanks, Pinterest). In this article, Lauren shows how to move your client gracefully from a typical, maybe bland color palette — to a more vibrant color palette.
The Power of a Strong Referral Network
I’ve experienced an incredible amount of positivity, support, and encouragement from a group of wonderful floral designers and business owners who I lovingly refer to as my “Flower Friends." These women who are my competition, but who have created a real community that I’m honored to be a part of.