All in Articles
As restrictions begin to relax and businesses start to find their new normal, it will be important to find ways to reconnect with customers face-to-face. Now is the time to begin planning a "grand reopening” for your floral business. This article will cover ideas to draw in customers while maintaining safe distancing rules.
As a florist, there are many ways you can pivot your business model to increase revenue and brand awareness. One additional service you can offer is teaching floral design workshops to your community. Here, Team Flower Member Hazel Gardiner shares 8 questions to consider before you start hosting floral design workshops.
When it comes time to share your pregnancy, it may feel scary and very personal. How and when will you tell them? What will their reaction be? Will you lose future bookings? Only you will know when the time is right and how you would like to communicate with your clients. Some people choose to share right at the twelve-week mark, while others wait until they are further along.
I’m excited to share my moss roulade technique with you! It’s my go-to base for a foam-free flower spray, and I use it for the majority of the wedding arbors I make because it's a versatile and easy technique (one that is even reusable!).
If you’re looking for fresh and interesting additions to your floral designs that are easy to grow, look no further than fun and unique grasses. Perhaps you have a black thumb and can’t get flowers to grow with ease; chances are, you’ll have plenty of success with grass!
Wondering about the best ways to reach tech-savvy floral clients? Floral customers come in all shapes and sizes and are made up of members from all generations. We now know that a one-size-fits-all marketing strategy will not work. But you can positively influence consumers by delivering what you promise, being authentic, and providing real value.
Growth is something every business strives for, even in times of uncertainty. The road to finding floral business growth is not always an easy or a clear path—especially in difficult seasons—but boy howdy! It is doable and can be pretty fun. One of the ways I’ve done this in my floral business is through genuine, caring relationships. Learn how to grow your business by changing your friendly relationships with your fellow wedding vendors into real friendships and watch your business blossom. Here are eight tips that will help you get there.
Are you wondering how to create a floral installation? As a relative newbie into the floristry world, floral installations were a rather daunting concept to me. Like many florists, I started by perfecting smaller flower arrangements and working to themes, focusing on table centres, ceremony pedestals, and hand-tied bouquets.
Are you wondering if you should become a flower farmer? Do you feel you have flower farming skills that you can develop into a farming career?
As florists, we’ve been challenged in many ways in the past months. Some have had business disappear overnight. Some are entirely in lockdown and not able to deliver or work at all. Some are open and working, but maybe it’s back to just you, or you and a scaled-down team. We’re all stressed.
As a floral pro, how can you adapt to meet the changing needs of your community during a pandemic—and after?Here are critical things to consider when diversifying your revenue stream.
Delve into the advantages of technology for your flower business by hosting a tutorial or workshop online. Here’s how to know if this is right for your flower business.
Every year, Accent Decor searches the globe to find quality products to serve the floral community. And each season they share exciting new products from their trend stories, both online and at market shows around the country.
Second only to Valentine’s Day in the floral industry is—yes, you guessed it—Mother’s Day! A day to acknowledge and celebrate both the joys and hardships motherhood brings with it. With the current state of things in the world, you may have a lot of questions about what this holiday looks like this year for the floral industry. We’ve pooled our resources to help you find success, and hope that after reading this article, you feel both prepared and empowered to keep loving the world through flowers!
The wedding and event industry has changed overnight. For some of us, it may mean dramatically pivoting and finding new streams of revenue. And for others, it may mean we must thoughtfully and carefully consider if it’s financially wise to continue on with our floral business during this season.
Need a sense of comfort—instead of anxiety? Find it here! With alerts dinging on our phones updating us on COVID-19 every hour, we thought it would be a nice change of pace to have this news report be a happy and hopeful one. In this series we’re calling Happy Flower News, we’ll share about the amazing things the floral community is doing through the power of flowers to spread joy, love, and hope!
In uncertainty, it’s easy to curl up in your safe-haven and shut out the things that are making life unsettled. You’ll likely find yourself experiencing a slew of emotions: anxiety, nervousness, loneliness, frustration, bitterness, hurt—the list could go on and on. The questions are endless. Where do I get flowers? Do I keep my shop open? What if I have events canceled? Where can I send those flowers? How will I pay my staff? Should I look at other revenue streams?
Hoping to find new ways to repurpose wedding flowers or reuse event flowers? We've all been there: consulting for months with a client, grinding out the perfect flower order in accordance to color and season, meticulously processing and caring for fresh product, and ultimately designing pieces of art for a wedding or event. For an incredible couple of hours, our flower arrangements are on display to the public like a momentary gallery opening of our talents until the breakdown.
