This pre- and post-event window is an amazing opportunity to build trust, increase sales, bolster event referrals and meet a felt need for clients. Here are some seasonal ideas to offer your clients outside of event day.
All in Articles
Requesting Wedding Day Photos as a Florist (Tips Directly from a Photographer!)
Curious how to get gorgeous professional images of your work after the event? Follow these 7 simple steps to break down those barriers between photographer and creative this year and start building your portfolio to its potential!
Growing Garden Roses as a Summer-Long Staple for Floral Design
If you’re wondering about the steps, tips, and tricks to growing garden roses that are robust and healthy for cut flower use and floral design work, look no further!
Working With Flowers Can Change Your Life: Here’s How
Here's how working with flowers has changed the lives of our Team Flower Members—and it can do the same for you. If you've been wondering if working with flowers is for you, this might just be the encouragement you need!
Creating Stunning Sympathy Tributes with the Serenity Cage System
Without the proper mechanics, special requests for tribute and sympathy floral arrangements can seem quite daunting to floral designers. Read more to learn about solutions to these challenges that have recently been developed for our industry.
Want to Be a Flower Farmer? Advice From the Pros (Part 2)
Want to learn about flower farming? We've compiled survey responses from professional flower farmers, farmer-florists, and micro-farmers! Get actionable words of wisdom and encouragement in this article.
So You Want to Be a Flower Farmer: Advice From Real-Life Farmer Pros (Part 1)
Wondering how to be a flower farmer? We surveyed flower farmers, farmer-florists, and micro-farmers who responded with amazing, actionable wisdom they’ve earned through their hard work in the field.
Foraging for Flowers and Greenery Through the Seasons
You can enjoy the beauty in front of you throughout every season in your floral arrangements as long as you know how to look for it—and how to forage for flowers and greenery throughout the year. Here’s how.
How to Harvest Your Own Seed: Tips for Collecting Flower Seed
Harvesting your own flower seed is easy to do with a little research and planning. If you’re wondering how to harvest your own seed from the flowers you grow, in this article, you’ll cover some crucial tips that can help you succeed in seed saving.
Tips for Going Green in Floral Design: Important Info to Consider
Making the change to being truly sustainable can seem overwhelming. There are a lot of options you have to think through: biodegradable, compostable, recycled, and home compostable. Learn what each of these labels mean when it comes to considering the floral supplies you use!
Overcoming Hardship in Your Small Business and How to Bounce Back
There is no tried-and-true formula to ease hardship or process grief and difficult feelings. We all experience these things in a unique way. If you’re a small business owner, it can be difficult to navigate hardship while also managing your business. Here are some tips to navigate difficulty alongside running your business.
Benefits of Adding a Subscription-Based Product to Your Floral Shop
Wondering about the benefits of floral subscriptions? Learn what you should consider before adding it to your floral business offerings.
Knot Gardens: What They Are and Why You Should Have One
Love creating flower beds that look visually appealing and smell beautifully? Intrigued by the idea of organizing your cutting gardens using basic principles of design? If so, then consider starting a knot garden!
Tips for Creating Your Floral Studio from Scratch
Whether you are a flower grower, a florist, or a workshop leader, designing a floral studio workspace can be a creative process that will inspire you each time you enter it. Discover things to consider and helpful tips in this article.
Should You Use Sustainable Floral Design Mechanics?
There has been a visible shift to sustainable floral design over the past decade—which has left many experienced designers who were classically trained with floral foam to become overwhelmed with anxiety. Don’t fret! In this article, learn some steps and ideas that can help make the transition easier.
Flower Frogs: Your Complete Guide on How to Use, Where to Buy, and More
Flower frogs (also called kenzans or pin frogs) are a floral arranger’s best friend. They’re reusable, durable, eco-friendly, and lend themselves to helping you create gorgeous, lush garden-style floral designs—in addition to exquisite, minimalist floral creations. Here’s how to use them, where to buy them, and more!
How to Build a Caterpillar Tunnel to Withstand Winter
Sharon Hays takes you on a comprehensive look at how to build caterpillar tunnels to overwinter your ranunculuses, anemones, and any other blooms that require winter protection.
4 Things You Need to Know as a Beginning Flower Farmer
Are you a new flower farmer or looking to start a flower farm sometime soon? Learn 4 crucial tips to keep in mind when starting a cut flower farm.
How to Invite Critique into Your Floral Designs Like an Artist
In this article, discover the difficulties of inviting critique of your floral design work as well as how critique can help you, the designer, move forward! There are true benefits to receiving feedback and outside input in creative work.
What Is AIFD? Should You Join If You're a Floral Pro?
If you’re a floral professional or hope to become one, you may be wondering what is AIFD and if you should join or obtain floral certification through AIFD. In this article, discover the advantages, alternatives, and other considerations to joining AIFD.