Sales is a vital part of running a successful floral business, but let's be real: It's not the part that inspired you to become a floral designer. Discover the top 10 selling mistakes made by creative entrepreneurs—and tips to turn them into wins.
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How to Teach a DIY Bridal Party Class
Thinking about offering a DIY bridal party flowers class to your revenue stream? Discover all the details in this article. Hosting DIY bridal party flower workshops will free up your design time to take other weddings and events while likely helping your bottom line! That’s a win!
Full List of the Best Filler Flowers for Floral Arrangements
Discover some of the best filler flowers in this handy guide. Full lists of filler flowers by color are included!
Complete Introduction to Securing Restaurant and Hotel Floral Design Revenue
Have you considered offering hotel floral arrangements or florals for restaurants in your area? If you’re a wedding florist, providing floral décor to restaurants or hotels can be an excellent stream of steady revenue. Learn how to step into offering hotel floral design and restaurant florist services with this complete guide.
6 On-Trend Arches from Accent Decor
When you think about wedding ceremony flowers, what stands out the most in your mind? The floral installation, of course! See 6 gorgeous and on-trend arches and arbors from Accent Decor.
Tried-and-True Tips for Growing and Selling Sunflowers
Offering fresh cut sunflowers, whether it be bouquets or single stems, is a joyful yet challenging experience. If you’re wondering if growing sunflowers is for you, here are a few tips on how to grow and sell sunflowers!
Embracing Your Clients’ Emotions During the Wedding Planning Process
Planning a wedding is an emotional experience to say the least. Learn how you as a floral pro can support your clients’ and embrace the rollercoaster of emotions that come their way in the planning process.
The Tricky Balance of Scaling a Floral Business
The term scaling can seem intimidating to many small-business owners, particularly in the floral industry. But don’t fret. It is possible with intentional planning and thoughtful decision-making.
Seasonal Design Highlight: Boho Arbor Design
In this highlight, discover the stem counts, mechanics, and transport methods for a gorgeous, flowing boho arbor with pampas grass for a wedding ceremony.
Where to Buy Pampas Grass Wholesale + Practical Design Tips for Floral Pros
A full guide for floral pros for finding and using pampas grass in floral work. Discover where to buy wholesale (fresh and dried), pampas grass alternatives, and more!
Playing Nice with Mother Nature: Managing Flowers When the Weather Turns
Explore crucial tips and tricks flower farmers and floral designers use to keep everything on track when Mother Nature makes things difficult. Learn what to do when the weather is too hot, too wet, to windy, and more!
How to Submit Your Floral Design Work for Feature: Do’s and Don'ts
When it comes to sharing your wedding and event work with publications of all shapes and sizes, there are some common mistakes that florists (and other event industry pros) often fall victim to. Learn the do's and don'ts of the submission process in this helpful article.
4 Crucial Email Management Tips for Florists
From fielding inquiries and tracking shipments to answering client questions and communicating internally, it’s easy for your emails to get out of hand. Learn 4 key tips to get a handle on your Inbox—once and for all.
Business Model Highlight: Pop-Up Shops with Florals & Scrubs
In this Floral Business Model Highlight, we’ll learn from T. Nicole Murphy, owner of Florals & Scrubs. Florals & Scrubs's mobile flower workshops and soirees give flower lovers a chance to learn how to make and gift arrangements independently.
How to Easily Create Large Event Floral Showpieces with Serenity
Large-scale floral design is more popular than ever for weddings, events, and even photoshoot stylings. Here, learn about a floral mechanic that can help you build and transport large floral pieces more easily!
How Floral Design Is Like Baking a Cake
Recipes give us focus and direction. They help ensure that we have the right ingredients on hand and don't overspend on needless supplies. Here’s how floral design is like baking a cake!
How to Use Stories to Help Your Website Convert More Customers
Learn how to increase prospective floral client conversions via your website—all by using the power of storytelling to build stronger relationships with website visitors and social media followers.
Floral Design Tips for Beginners
When you’re just starting in floral design—whether you’ve discovered a new hobby or you’re hoping to start your own floral business—knowing how to approach an arrangement or a bouquet (or even a boutonnière!) can be overwhelming. Get essential floral design tips for beginners in this article!
Funeral Floral Design: Navigating Grief with Kindhearted Creativity
Designing funeral floral arrangements can be a challenge in many ways. Discover practical tips and examples to help your clients navigate grief while honoring their loved one—all while infusing kindhearted creativity in your funeral floral designs.
Tablescapes: How to Wow Your Dinner Guests
Looking for exquisite tablescape ideas for yourself or your design clients? Discover the building blocks for confident, gorgeous tablescapes, no matter the style of your dinner party or event!