What does it take to become a florist? If you’re new to flowers or are considering a career in floral design work, discover solid advice and real resources for getting started here.
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5 Tips to Prevent Floral Work Burnout
You know firsthand there is so much hard work alongside the gift and beauty of your life with flowers. Take a moment to rediscover the beauty of floral work with the tips in this post.
How to Market Your Online Flower Business
Having an online presence gives people a way to learn more about the flowers you sell so they can purchase them with just the click (or tap) of a button. Learn how to market your online flower shop in this guide.
Your Complete Guide to Growing Annuals That Bloom All Summer
A full, comprehensive guide with lists of annuals that produce flowers all season long (and are excellent for cut flower work)—including annuals that grow well in containers with full sun.
What Is Customer Experience? (It’s Not What You Think)
Discover how to build and sustain a best-in-class customer experience for your floral business clients.
Loss, Grief, and the Flower Farmer
Hear tender-hearted, gracious advice from one flower grower on moving forward in flowers amidst the challenges of grief and loss.
Here's How to Prep Your Email Marketing Funnels for Wedding Planning Season
Are you reevaluating your email marketing strategy for prospective wedding design clients? Here are five steps to refreshing your email marketing to draw in more wedding floral design customers during engagement season.
Productive Ideas for Flower Farmers to Fill Rainy Seasons
As a flower farmer, there is meaningful work to be done in off seasons—including self-care. Discover practical rainy and off season tips from one flower grower in North Florida.
Top 10 Gifts from the Accent Decor Fall/Winter 2021 Line
Discover the latest top-ten Accent Decor pieces we believe would make wonderful gifts—to sell in your flower shop, give to your wedding and event clients, and share with your friends and family.
How to Maintain a Vibrant Floral Side Hustle
Most entrepreneurs always preach and teach about how to turn the side-hustle into a full-time gig. But what if you want it to stay part-time? Discover tips on how to maintain a vibrant floral design side-hustle that fits your life.
Seasonal Design Highlight: A Unique Twist on a Classic White Bouquet
In this design highlight, floral designer Amy Balsters gives tips on how to liven up a bouquet in a white and green palette. In addition, she discusses how to use the spiral technique to create a variety of shapes.
3 Techniques to Effectively Market Your Why in Floral Design
If you're feeling stuck or lost when defining and communicating your floral design brand's purpose, this article can help. Dive into these marketing exercises to refine (and define!) your floral design business’s why.
Upselling the Bridesmaid Bouquet
Don’t let gorgeous bridesmaid bouquet designs go to waste after the wedding ceremony—learn how to repurpose these bouquets in creative ways that make both budget-conscious clients and floral designers happy!
How to Grow Pampas Grass: A Guide for Flower Growers
If you’re a cut flower grower (or even a micro flower farmer!) wondering if you can get in on the pampas grass trend and earn additional revenue off this popular ornamental grass, this guide is for you!
Business Model Highlight: Thoughtful Gifting with Bell Meadow
In this Team Flower Business Model Highlight, we're featuring Bell Meadow, an Irish flower farm and gifting website, and their unique business model: thoughtful gifting and unique floral delivery.
How to Grow Tulips the Flower Farmer Way
Discover how to grow cut tulips with a professional flower farmer. In this article, get tips for planting, harvesting, and arranging cut tulips.
11 Must-Haves for Your Floral Business Website
If your website is filled with great content presented in a clear and powerful way, your visitors will be excited to buy the solutions you have to offer. Here are 11 must-haves for your floral business website!
Well-Loved Flower Substitutions for Popular Blooms
Finding quick flower substitutions for popular flowers is a crucial skill for any florist where both adaptability and flexibility come into play. In this guide, you’ll get flower substitution suggestions for popular focal, filler, line, dancer, and texture flowers.
Seasonal Design Highlight: Ethereal Dandelion Headdresses
In this seasonal design highlight, floral designer Marga Martin shares instructions on how to make beautiful, impactful headdresses out of dandelions.
How to Prepare Edible Flowers for Cakes, Desserts, and More!
In this comprehensive guide, discover the basics of working with edible flowers and other botanicals, including where to source culinary-grade edible flowers, how to prepare them, design tips, and much more!