For florists who offered in-person workshops and classes pre-pandemic, shifting to virtual classrooms was a way to continue connecting with customers. Here are reasons to continue virtual workshops as the world moves forward.
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Cheerful Flowers and Gifts: A New Flower Shop in Chambersburg PA
With the goal to open as a new florist in Chambersburg PA in February 2022, Kelly and Jesse Perry are excited and humbled to join the ranks of many floral professionals that have gone before them on the journey to open up a brick-and-mortar shop.
Creating an Email Newsletter Strategy for Your Floral Business
A consistently scheduled email newsletter can make a real difference in staying top-of-mind with your friends, followers, and flower enthusiasts. Discover email newsletter strategy best practices and more in this guide!
A Guide to Building a Free-Standing Invisible Floral Arch
Learn how to create a free-standing invisible arch in this guide. Photos, steps, and a detailed floral ingredient list are included!
Business Model Highlight: Growing Together with Meadow Farm Florals
As a small-scale flower producer, Angela Hall of Meadow Farm Florals saw an opportunity to help others learn how to start growing flowers. A light bulb went off in her head. Why not do it "together"? That’s how Growing Together, Angela’s growing collective, was born.
Business Model Highlight: Incorporating Mixed Floral Mediums with Kindly Grown
In this Team Flower Business Model Highlight, we're featuring Kindly Grown, a “mixed media” full-service wedding florist offering live cut flowers, farm-grown flowers (grown by Kindly Grown), and sola wood flowers to clients.
Setting the Table with Pumpkin Floral Centerpieces
Pumpkin floral centerpieces are a beautiful, festive addition to any holiday table. Learn how to make them (and use every bit of the pumpkin in the process) in this guide!
How to Make a Casket Blanket Step by Step
In this article, you’ll learn how to make a casket blanket to honor a loved one or the loved one of a floral design client. Designing meaningful funeral floral arrangements are a beautiful way to love the world through flowers.
Business Model Highlight: Locally Grown Subscriptions of Love
In this Team Flower Business Model Highlight, we're featuring Mandy Herron of Flower and Forged, a small flower farm offering a subscription service of uniquely designed bouquets. Learn about Mandy’s unique business model, ways she loves her community through her business, and more!
Top Tips for Growing Cut Flowers in Containers
Believe it or not, it is entirely possible to start a cutting garden, even in the smallest spaces. In this article, you’ll learn some crucial tips for growing cut flowers in containers. And yes, a cut flower container garden can be in your future—even if you only have just a small patio.
Florist Salary Info: How much do floral designers actually make?
If you're curious about florist salary estimates, you've landed in the right place. The reason why it's difficult to pinpoint the average salary of a floral designer is because of one simple truth: It's a nuanced conversation. In this guide, we’ll give reported florist salary information as well as 17 revenue-growing ideas.
Seasonal Design Highlight: Opposites Attract in a Complimentary Color Palette
Color is beautiful and can be used in so many ways! In this seasonal design highlight, discover tips to create floral arrangements that are monochromatic, analogous, complementary—or even with all colors!
Beginner Botany for Flower Lovers
The more closely you study a flower and think of it in light of its biological purpose, the more complex and fascinating it becomes. Ready to begin your studies? This article will cover beginner botany tips for flower lovers!
Getting Creative with Floral Garlands: Building Unique Pieces
The classic flower garland is a floral design piece that is just as versatile as it is durable. Its functionality can go way beyond a wedding or holiday decoration. Discover more garland tips in this guide!
Curating Flat Lays for Social Content
Flat lays show off new and different aspects of a florist’s work, from the work it takes behind the scenes to high-quality and sustainable practices used in the business. Learn tips and tricks for making beautiful flat lays in this article.
8 Unique Marketing Ideas for Florists
It's time to step out of your marketing routine and into creative and innovative strategies that can help bring new awareness, customers, and revenue to your floral business. Get tips for marketing your floral business in this guide!
Seasonal Design Highlight: Colorful Petite Teardrop Cascade Bouquet
Believe it or not, bouquets are trending toward a more petite styling! In this design highlight, discover some crucial tips for building a petite cascade bridal bouquet—one with lots of color.
Using Asana for Project Management in Your Floral Business
Discover how to use Asana, a well-loved project management tool, to help manage your floral design business, design workflows, client communication, and more!
Seasonal Design Highlight: A Wild Summer Wedding Arbor
In this Team Flower Seasonal Design Highlight, we’re featuring sprawling bundles of wildflowers in a myriad of colors that come together to form a captivating wedding arbor that captures the summer season.
Starting a Flower Delivery Subscription Business in Pandemic-Times (And Beyond)
Discover encouragement for taking the leap to start your own flower-fronted small business, no matter what mountains may stand in your way.